our shift
brand pillars of JOAEN
conscious
Joaen understands and is inspired by women and the lives they lead.
Our core values are underpinned by creating quality and timeless pieces, for women that celebrate true craftsmanship and design. Our designs are developed not just for a season or a trend, but for years to come and the evolving development of our wardrobes.
We recognise and act upon our responsibility as a designer and brand to edit, curate, consider and question. With this mindful approach we consider each and every stage of the process, from natural fibres and fabrics, purposeful and effective trims, quality craftsmanship to thoughtful packaging.
CONTRIBUTE
JOAEN focuses on the new movement towards redefining artisan craftsmanship, local production and considered textile construction. We aim to embody values of empowerment and support for the people and communities behind the brand.
A sense of community is so important to the JOAEN team and future growth. Our business is built on respect. Respect for our makers, suppliers, stockists, community, planet and the clothing we make.
COEXIST
Joaen is curious by nature. We believe this curiosity, education and action is crucial to forming positive change surrounding a sustainable fashion industry. We are committed to building a purpose led business, honouring the process. We recognise our responsibility as a brand and the endless possibilities to learn, adapt and opportunities to evolve.
By definition we believe it is impossible for a consumer brand to be 100% sustainable. In saying this, we have made a commitment to continue to develop and refine our practices in everything that we do to ensure the prospertity for people and planet.
Joaen is on a journey and we encourage our community to be apart of the process, welcoming constructive dialogue. We strive to be transparent, honest and aim to share knowledge where possible. Since our inception, Joaen has intentionally explored opportunities to connect and collaborate with like-minded people, contributing to the wellbeing of our community.
We are proud of the community we have formed thus far and look forward to the new relationships we will form, based on shared values and respect.